Who are we?

Naomi Sadé London is for all and was created with this in mind. Our mission is to meet the desire for great quality makeup that is guilt free and fully inclusive. Designed and created by Naomi, a woman of colour with big dreams and a passion for makeup. Our products are truly created for all, with a strong understanding of deeper skin.

Read on to meet Naomi and learn how Naomi Sadé London was created!

Who is Naomi?

Naomi is a makeup artist with several years of managerial experience specialising in the beauty industry, starting out as a freelance artist after obtaining her Business Economics Degree. Naomi has worked for twelve of the most iconic beauty houses across London including Bobbi Brown, Crème de la Mer, Estée Lauder, Lancôme, Tom Ford and Urban Decay to name a few. Naomi worked for these brands within flagship stores such as Selfridges, Fenwick, Peter Jones and more and also worked on Carnaby Street famously known as London's beauty hub. To read more about the founder see the article on Forbes.

Why was the Bronze Lookbook created?

Naomi discovered that there is an underserved makeup community. Many of the brands failed to introduce fully inclusive makeup across all categories which truly complimented all complexions at affordable prices.

The Bronze Lookbook was created after Naomi noticed that the most requested look as a MUA was a bronze smokey eye. But she had not found a palette she could use on all her clients or herself which was vegan, cruelty free, highly pigmented and rich enough to compliment every skin tone at an affordable price.

After many months of expert design and testing the Bronze Lookbook was created and Naomi Sadé London was born. With many more ideas in the process of creation Naomi is set on expanding the range across all categories, so be sure to watch this space!